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Crafting a Professional E-Commerce Experience

Crafting a Professional E-Commerce Experience for Science and Lab Apparel Brand

for Science and Lab Apparel Brand
Lab coat website showcasing science fashion.

Quantifiable Results

7 Days Post-Launch

3,500+

Server Requests
in 7 Days

51%

US-Based Target
Audience Reach

101MB

Optimized Bandwith
Consumption

Global Reach: 5+ Countries

Graph showing request analytics over time.

Maintained daily engagement, averaging approximately 500 server requests per day over a 7-day period.

About the Project

This project focused on creating a website for a science apparel brand that merges advanced material science with fashion, specifically for lab coats. The goal was to showcase the brand’s unique value—“Chemistry Meets Couture”—by highlighting their patent-pending, protective, and stylish lab coats designed for inclusivity and comfort in STEM fields

Industry

Lab Apparel

Project Duration

2 weeks

Client Location

USA

Engagement Model

Time & Material Model

Results

The completed website delivered a professional and science-focused digital platform that allows the client to connect with like-minded individuals in science and entrepreneurship while clearly communicating the brand’s mission and values.
The platform successfully supports product sales and pre-orders for lab coats through a streamlined shopping experience, enabling visitors to explore products, engage with the brand, and complete purchases with ease.
By combining community-driven content with e-commerce functionality, the website provides a strong foundation for audience growth, brand credibility, and ongoing business expansion.
Two people discussing materials technology Colorful website promoting lab wear

Services Offered

Challenges

01
Communicating a Science-Driven Brand Identity

The website needed to clearly represent a science-focused and entrepreneurial brand while remaining approachable and visually engaging. The challenge was translating complex scientific values and credibility into a clean digital experience that resonates with both professionals and aspiring scientists.

02
Balancing Community Engagement With E-Commerce

The platform was required to serve two purposes: fostering connection among like-minded individuals in science and entrepreneurship, while also supporting product sales and pre-orders. The challenge was structuring the website to accommodate content, community messaging, and commerce without overwhelming users or diluting the brand message.

03
Implementing Seamless Product Sales and Pre-Order Functionality

Selling lab coats and enabling pre-orders required a smooth, trustworthy purchasing flow. The challenge was ensuring users could easily browse products, place orders or pre-orders, and complete checkout confidently across all devices while maintaining performance and usability.

Nanotechnology for protective barrier solutions

Client Goals

01
Communicating a Science-Driven Brand

The client aimed to create a platform that connects like-minded individuals in science and entrepreneurship, allowing the brand to share ideas, inspire collaboration, and establish a credible presence within the scientific community.

02
Enable Online Sales and Pre-Orders

The client aimed to create a platform that connects like-minded individuals in science and entrepreneurship, allowing the brand to share ideas, inspire collaboration, and establish a credible presence within the scientific community.

03
Establish a Scalable Foundation for Growth
The client wanted a flexible website structure that could support future content expansion, product launches, and community growth without requiring major redevelopment.

Key Functionalities

Streamlined e-commerce experience with a refined, high-performance website designed to serve both customers and Scientists.

Person coding at a desk

Front-End User Application

Hands typing on a laptop keyboard

Back-End Management System

Technology Stack and Tools

Frontend: WordPress with Elementor for building responsive, visually refined page layouts and a flexible content structure.
E-Commerce: Forminator for product management, price calculation and Payment integration functionality, and secure checkout flows.
Integrations: PayPal integration for secure and reliable payment processing.
CMS & Management: WordPress admin dashboard for streamlined content, product, and order management.
Performance & Scalability: Optimized WordPress configuration to support performance, maintainability, and future growth.
WordPress logo with blue text
Elementor logo with gradient colors
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" They were able to recreate my website ! It’s awesome, I especially needed a lot of support with many new features added! Patience and kindness is what they represent!!! "
Person with long, styled hair.
Aalliyeh Clinton
CEO
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