SEO Examples in Action
Seeing search engine optimization (SEO) applied in different contexts makes its power clear. It’s not just about theory; it’s about real, measurable results.
This post builds on our previous examples to show how SEO works across various business types. If you’re new to the topic, we suggest starting with What is SEO and How Does It Work.
Example 1: Local Business SEO
A small Italian restaurant, “Mama Mia’s,” in a competitive city wants to attract more diners.
- Problem: Their website is not showing up in searches like “best Italian restaurant near me.”
- SEO Fixes:
- Google Business Profile (GBP) Optimization: They add photos of their food, post daily specials, and respond to all customer reviews.
- Local Keywords: They update their website to include “Best Italian food in [City Name]” and create blog posts like “Our Guide to [Neighborhood]’s Best Food Scene.”
- Local Backlinks: They get featured on a local food blog, which links to their website.
This combination of local signals and authority building helps them climb the local rankings. For more examples, see What is an Example of SEO.
Example 2: Blog SEO
A fitness blogger, “Healthy Habits,” wants to increase traffic to their healthy recipe section.
- Problem: Their recipes are great, but they are buried on page 3 of Google.
- SEO Fixes:
- Keyword Research: They identify that people are searching for “easy weeknight dinners” and “high-protein breakfast ideas.”
- Content Optimization: They update the titles and content of their existing recipes to include these keywords. They add schema markup for recipes to get those attractive star ratings and images in search results.
- Internal Linking: They link to the recipe posts from their most popular articles, such as “Beginner’s Guide to Meal Prep.”
This targeted approach helps Google understand the value of their content, leading to higher rankings and more organic traffic. For a beginner-friendly guide, read How to Do SEO for Beginners.
Example 3: eCommerce SEO
An online jewelry store, “Glimmer & Gold,” wants to sell more engagement rings.
- Problem: They are getting traffic to their homepage, but not to specific product pages.
- SEO Fixes:
- Product Page Optimization: Each product page is optimized with a unique title (e.g., “14K White Gold Solitaire Engagement Ring”) and a detailed description that uses keywords like “diamond cut,” “carat,” and “gemstone.”
- Reviews & Structured Data: They add a customer review section and use product schema to get rich snippets in the search results.
- Content Marketing: They create blog posts like “Your Guide to Picking the Perfect Engagement Ring” that link directly to their product pages.
This strategy ensures that when a potential customer searches for a specific type of ring, Glimmer & Gold’s product page appears. To understand how these tactics affect your bottom line, read SEO Meaning in Business.
Lessons from These Examples
The common threads in all these successful SEO examples are:
- Relevance: The content directly answers the user’s query.
- Authority: The site has been built to be a trusted source, whether through backlinks or local business signals.
- Technical Soundness: The site is well-structured and easy for search engines to crawl.
Click for or a full breakdown of the different types of SEO.
Conclusion
SEO is a powerful and versatile tool that can be adapted to almost any business model. By focusing on relevance and authority, you can use these examples to guide your own strategy.
