What is an Example of SEO?
SEO can feel a bit abstract until you see it in action. It’s not just a technical process; it’s a practical strategy that drives real-world results for businesses of all sizes.
This post will bring SEO to life with clear examples. To get a high-level view, we recommend starting with What is SEO and How Does It Work.
Example 1: A Blog’s SEO Strategy
Imagine a blog called “The Plant Coach” that teaches people how to care for indoor plants.
- Challenge: The owner wants to attract new visitors from Google.
- SEO Example: They write a blog post titled “How to Care for a Fiddle Leaf Fig Tree.”
- On-page optimization: They include “fiddle leaf fig tree care” in the title, headings, and throughout the text.
- Internal linking: They link to this new post from an older article titled “Beginner Plants for Your Home.”
- Keyword focus: They use related keywords like “how often to water,” “brown leaves,” and “repotting a fiddle leaf fig.”
Example 2: A Local SEO Example (Coffee Shop)
A local coffee shop, “Brew & Bean,” wants to attract customers in its neighborhood.
- Challenge: The owner wants to appear when people search for “coffee shop near me.”
- SEO Example:
- Google Business Profile (GBP) optimization: They claim their GBP and fill out all the information—address, phone number, hours, and photos.
- Reviews: They encourage customers to leave reviews on Google. Positive reviews improve their visibility.
- Local keywords: On their website, they mention their city and neighborhood (“Best espresso in Brooklyn”).
This helps them show up in Google Maps and local search results. To understand how this impacts business growth, read SEO Meaning in Business.
Example 3: YouTube SEO Example
An influencer, “Fit with Jen,” wants to get more views on her workout videos.
- Challenge: She wants her videos to appear in YouTube search results and on the sidebar of other videos.
- SEO Example:
- Title and tags: She titles her video “20-Minute At-Home Core Workout” and uses tags like “core workout,” “ab workout,” and “home fitness.”
- Description: Her video description includes a summary of the workout and links to her website.
- User engagement: She encourages likes, comments, and shares, which signal to YouTube’s algorithm that her video is popular.
This is a great example of how SEO isn’t limited to just websites. For a full breakdown of the types of SEO, see here.
Why These Examples Work
These examples all share a common thread: they align with user intent. They give the searcher exactly what they are looking for, whether it’s a solution to a problem, a nearby business, or a how-to video.
To learn how to implement these strategies yourself, read How to Do SEO for Beginners.
Conclusion
SEO is a practical tool for connecting with your audience. Whether you’re a blogger, a small business, or a creator, there are specific SEO actions you can take to increase your visibility and reach.
